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Owning a domain is a bit like owning 'real estate' on the worldwide web because once you purchase a domain (block of virtual land), it is no longer available to anyone else. You can then build your own virtual house or shop (website) on it and present it to the world. Many people wish to acquire a domain for their business. This allows the owner to build a virtual shopfront and/or an electronic brochure. Once uploaded to the internet, any of the millions of internet users world wide will be able to view the offer presented on this website.
Owning a domain will also allow you to have your personal email address, that is not dependant on any other business. For example your present email address might be something like johncitizen@yahoo.com or johncitizen@yourtelefonecompany.com. By purchasing your own domain, you will be able to have addresses like yourname@yourdomain.com or info@yourdomain.com or perhaps bestdeals@yourdomain.com. This sends a message of confidence to your clientele, confirming that this business is here to stay. Others may want to buy a domain for personal use.
Owning your domain will allow you to create an email address that will remain the same, no matter where in the world you happen to be at any given moment. Even if you permanently move to another country, you will never have to change your email address ever again - as long as you retain ownership of your domain. The domain can also be used to upload photos or information that you would like to show friends or family around the world, say like a wallet or photo album that you don't have to carry around with you. You can set it up in a manner that will require a password to view the content of part or all of your site.
As an investment. In business terms, value on the world wide net increases proportionally to the number of persons that visit a domain. This is referred to as 'traffic'. Obviously the more people that look at a domain the higher the chances that they purchase a product available from the website. So a 'high traffic' domain is more valuable than a low traffic one. There are a number ways a domain owner can work on increasing traffic. This includes submitting their site to as many search engines as possible, exchanging links with other, similar sites and more. But the most effective way is to own a
name that generates traffic by itself. These are generic names and they can achieve extraordinary value. Unfortunately these domains are also very hard to come by. For example diamond.com sold for 7.5 million US$ and vodka.com for 3 million in late 2006. |
